Courses @Penn

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NeedFinding

The Laundry Project - practiced human-centric design thinkning processes to improve poeple's laundry experience.

Conducted research through observations and interviews to identify users needs, and translated my findings through ideation and prototyping into implications for better products, services and expereinces in the laundry arena.

Communication for Entrepreneurs

Designed communication materials for SWOSH, an imaginary company that developed an innovative washing & drying machine for athletic shoes.

As part of my work for the course I developed the company's strategic plan, pitched for partners and investors, and created a crowdfunding campaign.